Cool Connections: Working with Interesting People and Successful Entrepreneurs

It seems like everywhere we look these days people are trying to do more and be more. But more isn't always better and it isn't about how much you're doing but its about delivering quality, the value you are adding, and being able to enjoy the things that matter most in life. 

Tune in to this week's episode where Ross Hetherington from Snapify Marketing shares about his journey of finding the job that he enjoys doing, the challenges he's had to face and the lessons he's learnt along the way.

Here's some of the great stuff that we cover in this show:

• Ross left his first job in marketing to launch Snapify, a Snapchat marketing agency as it was a great opportunity for businesses to reach younger demographics. The agency created filters for bars, clubs, restaurants, festivals and other businesses that would only show up within a certain radius.
• When deciding on a social media strategy, Ross says it is important to focus on one or two channels and do them well rather than trying to be everywhere at once. Businesses should choose their focus platform depending on their target audience.
• LinkedIn is a powerful platform that should be taken seriously by businesses. Personal profiles on LinkedIn are more effective than company pages at the moment. Ross suggests focussing on building connections with relevant target audiences, rather than emphasizing quantity.
• Ross faced personal challenges when navigating university and post-university life. He found it difficult to decide between going the same route as everyone else or something different. He took on different roles to identify what he did not like in order to narrow down his focus.
• Ross has found that attitude is more important than aptitude when hiring new staff. Learning from mistakes is an important part of the process. He says that people who are keen to learn and question things, even without experience, can make great hires.
• As an introvert, Ross needs time away from work to recharge and focuses on activities such as taking a walk, meditating, reading and journaling. He loves playing and watching football as well.

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ABOUT ROSS

Ross is the founder and CEO of Snapify Marketing which is a Digital Marketing Agency in Liverpool that helps clients all over the world to sell more products, get more leads, sell out events & find their audience online. Before setting off on his own adventures, Ross worked in a large agency helping clients dominate Google. Now, he finds himself expecting his first child, building his first home office and cot, both major DIY projects and is an avid LFC fan and like many of us is struggling with his LFC identity this season.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.