Passing The Torch #09: The Future of Marketing and AI, with Mike Taylor
Oct 13, 2023
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The podcast discusses the role of AI in business, the importance of mentorship for growth, breaking down problems for solutions, active learning in tech, and Michael's Udemy course on AI and marketing.
Mentorship on Growth Mentor fosters professional growth through interactive sessions.
AI collaboration enhances marketing by automating tasks and facilitating creative ideation.
Deep dives
Mike Taylor's Journey to Growth Mentor
Mike Taylor shares his journey to joining Growth Mentor, highlighting the transition from running a 50-person agency to learning how to code. Feeling a lack of interaction and seeking a sense of fulfillment, he found value in mentoring on Growth Mentor, engaging in over 200 sessions and leveraging the platform to stay connected and learn from others.
Evolution into AI and Prompt Engineering
Mike elaborates on his transition into AI, particularly in marketing mix modeling and prompt engineering. He discusses the challenges and successes in experimenting with AI technologies, highlighting the importance of testing and refining prompts to effectively communicate with AI models and maximize outcomes.
Impact of AI on Marketing and Human Interaction
In exploring the future prospects of AI in marketing, Mike underscores the importance of human-AI collaboration and emphasizes the role of AI in facilitating prototyping and creative ideation. He anticipates a collaborative landscape where AI aids in automating tasks, freeing individuals to focus on unique human experiences.
First Principles Thinking in Problem-Solving
Mike advocates for a first principles approach to problem-solving, encouraging individuals to deconstruct complex issues into manageable components. By breaking down challenges into smaller tasks and reasoning logically, one can make progress incrementally and address root causes effectively, fostering a systematic and structured problem-solving methodology.
In this episode, we explore: The role of AI in modern business, why mentorship is key to professional growth, how breaking, problems into smaller parts leads to solutions, the power of active learning in tech, and Michael's popular Udemy course
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