This Week in Startups "Minions" record-breaking viral strategy, TikTok algo, reframing semiconductors & energy | E1500
Jul 6, 2022
Dive into the viral marketing magic behind the record-breaking 'Minions' movie and how TikTok's catchy hooks propelled its success. Discover the platform's evolving role in e-commerce and its cultural impact compared to traditional media. The conversation then shifts to the semiconductor industry's geopolitical significance, exploring how national security intertwines with the need for energy independence. It's a lively mix of pop culture, marketing, and strategic economic discussions!
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Minions Movie Success
- The "Minions: The Rise of Gru" movie broke box office records, exceeding the previous record held by "Transformers: Dark Side of the Moon".
- This success was partly due to viral TikTok trends, including dressing in suits and using the "Yeet" song.
TikTok Virality
- TikTok's algorithm curates content, pushing trending topics like the Minions movie to wider audiences.
- Its sound clip feature facilitates easy content creation, boosting virality.
TikTok Reviving Old Songs
- Musician Ski Waterhouse's older song gained popularity after being clipped and used on TikTok.
- This highlights how TikTok can revive older content and create new trends.