Advertising Basics with Destaney Wishon Better AMS #144

Day parting doesn't work, because there's not enough data to back it up.

Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.

Correlation of a bid management. Keyword example "Highlighter"

If you don't get impressions, increase bid.

Amazon is a marketing platform.

Auto campain: Give Amazon control of keywords.

Manual campaign: Target speciifc keywords.

Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.

It's okay to run ads withour reviews. Though a single review doubles conversion rates.

After initial campaign setup, start optimizing.

Need at least 8-10 clicks before making an adjustment.

Is it okay for advertising to lose money when launch a product?

How many SEO sales do you get from PPC sales to justify losses?

When to go from a $5 budget to a $10, or $50 or $100 per day?

Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it.