On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mada Seghete, Co-Founder at Branch.

Driving growth doesn’t always mean hiring a big team and spending a lot of money. It starts with prioritizing activities that have the biggest reach and impact at the best ROI and moving towards your goal with high velocity.

In this session, Mada shares the growth playbook that took Branch from 0 to $4 billion. She covers topics such as channels, demand, brand, community, team, tools, and metrics.


Specifically, Mada dives into:

3:32 - The backstory of how Branch began

10:51 - Acquiring customers in the early days

14:56 - What marketing should look like on a tight budget

20:54 - Branch's three marketing pillars

25:25 - The steps for building a community early on

38:39 - How to build an international ambassador playbook

51:23 - Key traits for being/hiring ambassadors in different markets

54:23 - Tools and tips to manage multi-touch attribution

1:00:46 - Who to hire on your marketing from early stage to scale

Learn more at https://tractionconf.io

Connect with Mada Seghete: https://www.linkedin.com/in/madalina/

Learn more about Branch at https://branch.io/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.


Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 


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