The Logistics of Logistics Delivering the Drinks: Streamlining Beverage Transportation with Kristina Bernarducci
Kristina Bernarducci and Joe Lynch discuss delivering the drinks: streamlining beverage transportation. Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Kristina and the Bettaway team are big supporters of Wreaths Across America.
About Kristina BernarducciKristina Bernarducci isn’t just building partnerships—she’s building community. As Director of Operations at Bettaway and Director of Business Development at PalletTrader, Kristina brings energy, creativity, and a drive for results to the world of logistics and supply chain. Her approach blends data-driven strategy with a human touch, helping companies solve complex problems while creating space for collaboration. With over a decade of experience in operations, Kristina is known for turning opportunities into long-term growth. She’s led high-impact initiatives, scaled client relationships, and helped new brands get their product to market. Kristina is a passionate philanthropist and channels her influence into causes that matter. She plays an active role in campaigns like Wreaths Across America and supports initiatives for organizations such as WeMake, which empowers adults with autism through creativity and inclusion. Whether she’s hosting charity golf tournaments or hosting Rutgers University Supply Chain students with a tour of the manufacturing facility, Kristina believes business should always be a force for good.
About BettawayBettaway is a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Founded in 1981, Bettaway has evolved from a local beverage distributor into a comprehensive logistics provider. The company operates five distinct entities that collaborate to deliver end-to-end supply chain services:
- Bettaway Traffic Systems, Inc.: Provides third-party logistics (3PL) services, offering clients a complete managed services solution.
- Bettaway Pallet Systems, Inc.: Offers national pallet management services, acting as a single source for pallet supply, retrieval, and tracking.
- Bettaway Beverage Distributors, Inc.: Operates a modern, technologically advanced fleet of 150 tractors and 900 food grade dry vans, providing dependable support to logistics and pallet divisions.
- Bettaway West, Inc.: Expands the company’s reach with assets and an office in Buena Park, California.
- BevDS: equipped to handle e-commerce fulfillment, variety packing, and distribution services.
Committed to community engagement, Bettaway supports various organizations, including the Douglas Developmental Disabilities Center, Rutgers University Center for Adults with Autism and Wreaths Across America.
About Wreaths Across AmericaWreaths Across America is an American nonprofit organization established in 2007 by wreath producer Morrill Worcester, assisted by veterans and truckers. Its primary activity is distributing Veteran’s wreaths for placement on graves in military cemeteries. In December 2008, the United States Senate agreed to a resolution that designated December 13, 2008, as Wreaths Across America Day. Subsequent National Wreaths Across America Days have been designated on the second or third Saturday of December. What began in 1992 with a trailer load of wreaths, decorated by volunteers and laid at the graves of fallen soldiers at Arlington National Cemetery has now become a national organization with over 3,700 participating locations – all focused on the mission to REMEMBER the fallen; HONOR those who serve; TEACH our children the value of freedom.
Key Takeaways: Delivering the Drinks: Streamlining Beverage Transportation- Kristina Bernarducci and Joe Lynch discuss delivering the drinks: streamlining beverage transportation.
- Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Here are some challenges that Bettaway faces in streamlining beverage transportation:
- A Legacy Built on Beverage Expertise: For decades, Bettaway has been a leading force in transportation and logistics, carving out a specialized niche within the intricate world of the beverage supply chain.
- Strategic Partnership with Arizona Ice Tea: Bettaway's long-standing and crucial partnership with Arizona Ice Tea underscores their ability to handle the high-volume and specific logistical needs of a major beverage producer.
- End-to-End Solutions Tailored for Beverage: From managing vast inventories to ensuring timely distribution, Bettaway provides comprehensive logistics solutions that are specifically designed to support the unique demands of the beverage industry, as evidenced by their work with Arizona Ice Tea.
- Driving Efficiency Through Innovation: By employing advanced technology and data-driven insights, Bettaway optimizes transportation routes and streamlines warehouse operations, ensuring cost-effective and efficient delivery of products like Arizona Ice Tea.
- Unwavering Commitment to Quality and Compliance: Understanding the importance of product integrity, Bettaway maintains rigorous quality control and adheres to all necessary regulations, safeguarding the consistent quality of beverages like Arizona Ice Tea throughout the supply chain.
- Extensive North American Reach: Bettaway's robust network across North America provides the scale and flexibility required to effectively distribute high-demand beverages like Arizona Ice Tea to a wide range of markets.
- More Than a Vendor, a Strategic Ally: Bettaway operates as a true partner, working closely with clients like Arizona Ice Tea to understand their evolving needs and provide customized logistics strategies that contribute to their continued success.
- Wreaths Across America is an American nonprofit organization established in 2007 by wreath producer Morrill Worcester, assisted by veterans and truckers. Its primary activity is distributing Veteran’s wreaths for placement on graves in military cemeteries.
Kristina Bernarducci | Linkedin
Going Private: Shippers Strengthening In-House Fleets
Freight markets at “equilibrium” have truckers, shippers cautiously optimistic
The Logistics of Logistics Podcast