What in the World The drama at this year’s Miss Universe
Nov 20, 2025
William Lee Adams, journalist and host of Marketplace Morning Report, dives into the chaos surrounding this year's Miss Universe pageant. He covers the contentious split between owners Raúl Rocha Cantú and Nawat Itsaragrisil, revealing their vastly different visions for the show's future. From walkouts and heartfelt apologies to the impact of social media in shaping narratives, William highlights how these controversies could redefine the pageant's legacy. He also touches on the geopolitics of beauty queens and the enduring global interest in Miss Universe.
AI Snips
Chapters
Transcript
Episode notes
TV Decline But Social Media Surge
- Miss Universe's TV viewers in Western countries have declined while social media engagement has surged.
- The pageant recorded 1.1 billion social media views last year, showing a shift in audience behaviour.
Power Struggle Between Two Owners
- Two businessmen, Raul Rocha Cantú and Nawat Itsaragrisil, have conflicting visions shaping Miss Universe's future.
- Their different investments and roles are causing organisational tension ahead of the final.
Thailand Host Embraces Live Shopping
- Nawat bought the Miss Universe Thailand franchise and used social media and live shopping to promote the pageant.
- He treats winners partly as salespeople, blending personalities with commerce on platforms like TikTok.