Heart-Centred Business Podcast with Tash Corbin

#374: Which is better? Webinars or challenges? - Tash Corbin, Heart-Centred Business Podcast

Dec 10, 2023

Tash Corbin discusses the pros and cons of webinars and challenges in business. She emphasizes the importance of considering the niche, topic, and budget when choosing. The episode highlights the significance of having a clear upsell and educating the audience. Taking action and growing the audience are also key points discussed.

18:46

Episode guests

Tash Corbin

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Episode notes

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Quick takeaways

Consider sign-up rates and completion rates when choosing between webinars and challenges.

Factors such as niche, topic, and budget should be considered in selecting the most suitable approach.

Deep dives

Webinars vs Challenges: Pros and Cons

Webinars and challenges both have their benefits and difficulties. Webinars tend to have higher completion rates, with around 60% of attendees watching the webinar live or on replay. On the other hand, challenges often have higher sign-up rates due to their longer duration and perceived value. However, challenge completion rates are generally lower, averaging around 20-30%. The choice between webinars and challenges depends on factors like niche, topic, and budget. Niche and target audience availability impact sign-up rates, with busy individuals more likely to prefer webinars. Specific topics may lend themselves better to one format over the other. Additionally, challenges may require more ad spend to ensure completion rates, whereas webinars usually require investment in sign-up promotions. Ultimately, focusing on audience needs and desired outcomes is crucial in selecting the most suitable approach.

Introduction

2min

Getting Reviews and Deciding Between Webinars and Challenges

2min

Webinars vs Challenges: Pros and Cons

9min

Choosing Between Webinars and Challenges

2min

Taking Action and Choosing Between Webinars and Challenges

3min

In today's episode, I'm going to help you decide whether you should be running webinars or challenges. Which is better? Which is going to suit you more effectively?

If that's something that you've been thinking about, especially as we step into the new year, this is going to be a really helpful episode.

I also quickly want to say that it's no surprise to me that this is a question that I get asked quite regularly. Because people who teach challenges are very quick to present all the evidence of why challenges are better. And people who teach webinars are very quick to present all the evidence of why webinars are better.

The good news for you is that I teach both! I don't have a vested interest in which you choose, so hopefully you find that very reassuring.

We can dive in and talk about the pros and cons of each and you can make an informed decision. How's that sound?

Show notes in full are at: tashcorbin.com/374

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