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The Walker Webcast
Joshua Robinson and Jonathan Clegg, Wall Street Journal Reporters and Authors
Jul 18, 2024
Wall Street Journal reporters and authors, Joshua Robinson and Jonathan Clegg, discuss how F1 was reengineered into the world's fastest-growing sport. They cover pivotal moments, technological advancements, F1's arrival in the US, and strategies for its success.
59:42
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Quick takeaways
- F1 transitioned from a sport to a media product, enhancing broadcast techniques and fan engagement.
- Drive to Survive showcased mid-tier teams and drivers, reshaping race narratives and entertainment value.
Deep dives
Liberty's Impact on F1 Broadcasting and Innovation
Liberty Media's influence on F1 shifted the focus towards a media product rather than purely sports, revolutionizing broadcast techniques. They introduced on-screen car order display, humanized drivers by showing faces, and broke the paddock sanctum, increasing viewership by involving fans in the inner workings of the sport.
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