Revolutionizing Sports Broadcasts for Diverse Markets

Willy was joined by Wall Street Journal reporters and authors of The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport, Joshua Robinson and Jonathan Clegg. They covered key topics from the book, including the pivotal moments and figures that reshaped F1’s trajectory, the technology and engineering advancements that revolutionized the sport, how F1’s sudden arrival in the US was actually decades in the making, and the strategies that have propelled it to become the globe's fastest-growing sport.

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