5min chapter

The Walker Webcast cover image

Joshua Robinson and Jonathan Clegg, Wall Street Journal Reporters and Authors

The Walker Webcast

CHAPTER

Revolutionizing Sports Broadcasts for Diverse Markets

This chapter explores the transformation of sports broadcasts by adapting to local audiences, showcasing examples like the Nebraska Cornhuskers. It also discusses the evolution of Formula 1 to appeal to a wider audience through changes in presentation and focus on creating characters out of drivers.

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