029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom

Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom.

It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired.

However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present.

But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It's just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It's adorbs.

In this peek back in time, Bjork & Lindsay share:

• What the first year of blogging was all about for Lindsay
• What she would have done differently when they started Pinch of Yum
• Her advice for those who are still in the "first stage" of blogging
• Bjork's favorite Ira Glass quote (again)
• What it was like when Lindsay started "playing the game" with blog numbers
• Why Lindsay finds surveys so valuable
• Whether a custom website design or good content is more important
• When they entered the "high stakes" game with Pinch of Yum
• What it was like to work full time and grow Pinch of Yum at the same time
• Why Pinch of Yum is still a very personal site instead just a collection of recipes
• And more!

Resources:

• 10 Mistakes that Bloggers Make & How to Fix Them eBook
• Episode 028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse
• Google Analytics
• Google Analytics course on Food Blogger Pro
• Hotjar
• Hotjar course on Food Blogger Pro
• SurveyMonkey
• Wayback Machine

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!