Andrew Coates (@andrewcoatesfitness) is a personal trainer, writer, speaker, and the unofficial mayor of fitness. He trains clients both online and in-person, and is the host of the Lift Free and Diet Hard Podcast. 

Andrew is one of the best ambassadors for fitness today. His ability to connect people is unmatched, and a significant amount of people have ended up as guests on this podcast either directly or indirectly via Andrew. 

But in this chat, instead of talking about industry stuff, we chatted about perhaps the largest silent barrier to fitness - your personal identity and relationship with fitness. 

The people who make a healthy lifestyle “look easy” adopt the identity of a fit person. Eventually, it is no longer a chore to eat healthy, exercise, drink plenty of water etc - it’s just who you are and what you do. But this doesn’t happen by accident. 

And often, people subconsciously sabotage themselves into making this impossible. 

So this discussion is focused on how to embody this lifestyle. The actual steps, tools and tactics to employ to slowly change your own beliefs about yourself to identify as a fit person. Powerful stuff, enjoy! 

To keep up with Andrew, follow him IG, check out his website, and listen to his podcast on Apple or Spotify. 

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