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How Ben Rojas Grew an SEO WordPress Plugin to 3,000,000 Users

Apr 24, 2024

Ben Rojas, the founder of the SEO plugin All-In-One-SEO, shares his journey from IT to WordPress, including challenges and successes. He discusses strategies for growing the plugin to 3 million users, highlighting key features and successful PR link building campaigns. The evolution of the plugin, content marketing strategies, and key factors in its success are also covered in this insightful episode.

51:23

Creator website

Episode guests

Ben Rojas

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

All in One SEO underwent significant transformation leading to stable growth through a code overhaul and new features.

Ben Rojas's career progression showcases dedication to product development and SEO expertise from an IT background.

Content-focused marketing strategies, including SEO case studies, drove growth and user retention by providing value and practical insights.

Deep dives

Evolution of All in One SEO Plugin

All in One SEO, a WordPress plugin since 2007, underwent a significant transformation leading to stable growth. In 2020, a complete overhaul of the code was initiated, resulting in the launch of version 4.0. This revamp addressed technical debt and introduced features like image SEO and redirection management. The relaunched product garnered positive feedback and customer loyalty, contributing to increased installs.

Introduction

2min

Exploring the Speaker's Tech Journey from IT to WordPress and Beyond

4min

Transitioning from Web Development to SEO: Challenges and Excitement

4min

Evolution of All in One SEO Plugin

14min

SEO Plugin Success Stories and Effective PR Link Building Strategies

5min

Optimizing Content Marketing Strategy for Business Growth

17min

Key Factors in the Success and Growth of All in One SEO Plugin

6min

What better way to respond to a time of uncertainty and transition than to share a true success story of change. Joining the podcast is a truly hopeful example of growth and evolution.

Ben started off as an IT and web development guy and now runs of the SEO plugin All-In-One-SEO (AIOSEO) since it was acquired in 2020.

Over these years, both he and the plugin have experienced massive change and transformation to be in the positions they are today. And we're gonna learn some of the key takeaways of how this was possible.

Links & Resources AIOSEO - The World's Best All-in-one SEO Plugin for WordPress: https://www.nichepursuits.com/aioseo

Benjamin Rojas | LinkedIn: https://www.linkedin.com/in/benjaminprojas/

Benjamin Rojas (@benjaminprojas): https://twitter.com/benjaminprojas

Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/

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