Localization Today GALA 2025: AI, Authenticity, and Community
Apr 30, 2025
Javier Díaz, Head of Community at Bureau Works, shares insights from his ten years in the localization industry. He discusses how AI is transforming the sector, emphasizing the shift from skepticism to acceptance among clients. The importance of human connection in an automated world shines through, with advice on authentic personal branding. Javi also reflects on balancing work and travel while fostering community in remote settings, sharing both humorous anecdotes and valuable lessons on engagement and growth.
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AI Adoption Shift in Localization
- Adoption of AI in localization has shifted from hesitation to active exploration and demand.
- Enterprises and LSPs now seek to implement AI workflows driven by client requirements.
Automation Differentiates LSPs
- Full automation and digitalization distinguish LSPs eager to integrate AI solutions.
- Enterprises seek complementary solutions in a complex AI adoption environment.
Humans Central in AI Workflows
- Keep humans at the center even when automating workflows with AI.
- Use AI to empower humans to perform tasks more efficiently, like expanding outreach without losing quality.