Marketers play a pivotal role in facilitating the connection between patients and healthcare products.
In this episode, Shawn Malloy shares his insights on the challenges and strategies involved in marketing within the biotech, pharmaceutical, and medical device industries. He discusses healthcare marketing complexities, including the B2B/B2C divide, stakeholder motivations, and the demand for transparency in an era of informed patients.
Join us as we delve into the nuances and challenges of marketing healthcare products and services effectively in a rapidly evolving industry.
Click this link to the show notes, transcript, and resources: outcomesrocket.health
Outcomes Rocket