SPOS #931 – Peter Winick Debates Mitch Joel On The Art And Business Of Thought Leadership

5 snips

May 12, 2024

Peter Winick and Mitch Joel discuss the value of thought leadership, changing landscape of book publishing, role of social proofing, building sustainable thought leadership business, and leveraging it for business opportunities. They emphasize relationship development, strategic networking, and creating mid-tier products.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Mitch Joel's Thought Leadership Journey

Mitch Joel leveraged modern thought leadership channels like blogs and podcasts to build his personal brand.
This led to speaking opportunities and a book deal, straddling modern and traditional thought leadership.

INSIGHT

Thought Leadership vs. Personal Branding

Early personal branding tactics were often superficial, like wearing bow ties.
True thought leadership is transportable and valuable on resumes, giving candidates a competitive edge.

INSIGHT

Authenticity in Thought Leadership

People distrust corporate thought leadership, preferring individual voices.
They connect more with personal stories and perspectives than with firm-branded content.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #931. What is a thought leader? What does thought leadership look like? How do you become a thought leader? I’ve spent decades fascinated by people who undertake the job of either creating or building on great ideas (mostly in business). It’s what led me to start ThinkersOne and it’s the same thing that keeps me inspired to show up here - week after week - and have these types of conversations. This week, we’re doing something a little bit different. I reached out to Peter Winick - the founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership Podcast - and asked him if he would mind leading a conversation on the business of thought leadership. We were both eager to discuss and debate the value of thought leadership, the changing landscape of book publishing, building a personal brand, the power of thought leadership in corporate settings, the role of social proofing and more. We both agree that it’s all about relationship development, balancing vanity metrics and strategic networking, developing thought leadership skills and leveraging thought leadership for business opportunities. We explore the importance of creating mid-tier products, amplifying thought leaders' voices, and democratizing intellectual property. The conversation delves into building a sustainable thought leadership business, using thought leadership as a business generation strategy, and the real money in thought leadership. While we both might not love the title of “thought leader” we both agree on the value of people who chose the importance of lifelong learning, content creation, and balancing creativity with business strategy as a profession. Enjoy the conversation...

Running time: 1:15:33.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
...or on Twitter.
Here is my conversation with Peter Winick.
Thought Leadership Leverage.
Leveraging Thought Leadership Podcast.
Follow Peter on LinkedIn.
Follow Peter on X.
This week's music: David Usher 'St. Lawrence River'.

Takeaways

Practice and refinement are essential for thought leaders to deliver valuable content.
Social media can serve as an R&D lab for testing ideas and gathering feedback.
Thoughtful thought leadership focuses on adding value and engaging with the audience, while influencer marketing aims to persuade and sell products.
Respecting the publish button and ensuring the quality of content is crucial for thought leaders.
Artificial intelligence can be used to enhance thought leadership by improving writing, generating opposing perspectives, and providing new insights.

Chapters:

00:00 - Introduction and Background
01:31 - The Value of Thought Leadership
06:20 - Building Personal Brand and Thought Leadership
10:36 - The Power of Thought Leadership in Corporate Settings
11:36 - The Role of Social Proof in Thought Leadership
15:19 - Balancing Vanity Metrics and Strategic Networking
25:13 - Monetizing Relationships and Thought Leadership
27:10 - Democratizing Intellectual Property and Broadening Offerings
29:21 - Building a Sustainable Thought Leadership Business
30:19 - Thought Leadership as a Business Generation Strategy
31:21 - The Real Money in Thought Leadership: B2B
34:06 - Creating Personalized Experiences and Extending the Event Impact
37:27 - The Limitations of Speaking and the Need for Behavior Change
39:18 - The Importance of Lifelong Learning and Content Creation
47:58 - Experimenting with Different Formats and Reaching the Target Market
49:36 - Practicing in Public and the Challenges of Thought Leadership
53:18 - Using Social Media as an R&D Lab
54:15 Thoughtful Thought Leadership vs. Influencer Marketing
56:52 - Adding Sizzle to Thought Leadership
58:38 - Using AI to Enhance Thought Leadership