#58 - What Makes a Winning Brand Partnership? | Kat Moses

Kat Moses, CEO and Founder of boutique talent agency MGMT, was one of the first people to embrace influencer marketing, and she talks about the importance of being real and human in content creation. She also dives deep into how influencer trends have evolved in the last decade and how one can use strategic branding to stand out in a crowded market. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction

(08:23) Engaging Creatively with Influencers

(13:05) The Importance of Authenticity in Content Creation

(24:29) The Evolution of Influencer Trends

(31:04) Addressing Challenges in the Influencer Realm

(39:00) Building Influencer Networks and Relationships

(44:19) The Transition to Product-Based Ventures

(50:41) Effective Branding in a Competitive Market

(53:26) Honesty and Transparency in Agency Relationships

(01:01:37) Navigating AI's Role in Influencer Marketing

(01:08:06) The Emerging Role of Creativity in Marketing

(01:12:43) Future Trends in Influencer Marketing