Brian Lawrence - Moving the needle towards 2026

Sep 15, 2025

Brian Lawrence, a web design and SEO consultant for the wedding industry, shares invaluable insights on enhancing wedding business performance. He emphasizes the importance of treating your website and SEO as evolving assets rather than static tools. Listeners learn actionable strategies for optimizing local SEO, creating client-centric website designs, and managing Google Business Profiles effectively. Brian also discusses the balance between expertise and experience, encouraging businesses to prepare now for the next engagement season.

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ADVICE

Work On SEO Now For 2026 Gains

Focus on SEO now because changes take time to show results in search engines.
Make updates before engagement season so improvements have time to percolate with Google.

INSIGHT

AI Supplements Rather Than Replaces Search

AI is amplifying search but traditional search volume (Google) still dwarfs voice/AI results.
Treat AI and search as complementary because AI often sources the web and Google also uses AI.

ADVICE

Write Q&A Style Content

Optimize content as questions and answers to match how people (and AI) search.
Use conversational queries like "Where could I find a really good florist that does chuppahs near me?" to capture intent.

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Brian Lawrence - Moving the needle towards 2026

What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, show up in more local searches, and start turning more browsers into bookers. Plus, we dive into the difference between expertise and experience, how to use AI authenticity, and the power of keeping your Google Business Profile fresh and relevant.

Listen to this new episode for actionable ideas on website updates, local SEO tips, and simple strategies to attract and convert more couples—just in time for the next big wave of wedding planning.

About Brian:
Brian Lawrence is the co-author with me of "From Browsing To Booking" and producer of the Inclusive Wedding Summit. His agency is the go-to web design and SEO resource for numerous wedding industry authorities and also consults with many businesses on website and seo strategies. He was homegrown in the industry, owning numerous wedding businesses and serving as VP of a national wedding brand.

Contact Brian:
https://www.brianlawrence.com/meeting-with-brian-lawrence/

https://www.brianlawrence.com/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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