FT News Briefing Can athletics vault into profitability?
Aug 7, 2024
Wall Street bounced back, shaking off a global sell-off, while Disney announced a streaming price hike of up to 25%. There's growing anxiety over Chinese bonds as lawmakers face potential instability. In an exciting twist, track and field looks to capture fans' hearts beyond the Olympics, driven by record viewership and attendance at recent events. Experts discuss revitalizing the sport's appeal and overcoming outdated business models to attract fresh investments.
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China's Bond Market Volatility
- Chinese government bonds are experiencing a surge in popularity, driving yields to record lows and raising concerns among policymakers.
- This has prompted the central bank to implement new monetary tools and issue warnings about potential market instability.
Track and Field's Business Challenge
- Track and field struggles with popularity and profitability outside the Olympics due to an antiquated business model and lack of accessibility for viewers.
- Investment and innovative strategies, like women's-only events and concerts, aim to increase fan engagement and athlete compensation.
Revitalizing Track and Field
- To revitalize track and field, focus on creating events that attract broadcasters and offer substantial prize money for athletes.
- This approach aims to enhance viewer experience, incentivize athlete participation, and attract new investments.