4min chapter

FT News Briefing cover image

Can athletics vault into profitability?

FT News Briefing

CHAPTER

Revitalizing Track and Field: Overcoming Challenges and Attracting Investment

This chapter examines the soaring popularity of track and field events during the Paris Olympics, marked by enthusiastic attendance and record viewership. It also addresses the outdated business model hindering athletes and discusses potential investor interest aimed at rejuvenating the sport.

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