YouTube's 1080p Enhance Update: Higher Quality Video for Viewers

YouTube announced a new update called the 1080p Enhance, which allows YouTube TV viewers to choose higher resolution options for a better viewing experience. By clicking on the gear icon, viewers can access the enhanced 1080p video quality. Although this update is primarily focused on the viewer's side, it is beneficial for content creators who have already uploaded 1080p content. The update ensures that viewers can see a better quality version of the content, without creators having to make changes to the original upload. This emphasizes the importance for marketers to consider upleveling their video quality to enhance the viewing experience for their audience.