The Russell Brunson Show
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
May 12, 2025
Dr. Sonja Stribling, known as the 'General to Giants,' is an inspiring speaker, coach, and Army veteran who has built a $28 million brand by empowering entrepreneurs. She discusses her remarkable journey from a struggling divorce coach to an 8-figure business powerhouse. Key insights include the importance of recognizing one’s unique strengths, her five-part framework for monetizing stories, and the mindset shifts that transformed her career. With her powerful stage presence, she emphasizes that great communication is essential for scaling any business.
35:19
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Quick takeaways
- Dr. Sonja emphasizes the necessity of recognizing one's own worth to monetize personal experiences, turning self-doubt into revenue streams.
- The importance of building a supportive community is highlighted as essential for personal growth and overcoming the challenges of entrepreneurship.
Deep dives
Overcoming the Past
The speaker shares her journey from a challenging upbringing in Wilson, Arkansas, where she was the youngest of twelve siblings, to serving in the United States Army. After a period of personal struggles, including depression and a divorce, she embarked on a new career path in coaching. Initially starting as a divorce coach, she utilized her own experiences to help others through their challenges. This journey of self-discovery and resilience laid the foundation for her successful transition into the business coaching world.
