The Russell Brunson Show How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
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May 12, 2025 Dr. Sonja Stribling, known as the 'General to Giants,' is an inspiring speaker, coach, and Army veteran who has built a $28 million brand by empowering entrepreneurs. She discusses her remarkable journey from a struggling divorce coach to an 8-figure business powerhouse. Key insights include the importance of recognizing one’s unique strengths, her five-part framework for monetizing stories, and the mindset shifts that transformed her career. With her powerful stage presence, she emphasizes that great communication is essential for scaling any business.
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Sold $10K Offer Before Creation
- Dr. Sonja sold her first $10,000 coaching program on stage before even creating the product.
- This bold move pushed her to quickly build the program and launched her business pivot.
Charge for Your True Value
- Give your best work only when people have skin in the game by charging for your value.
- Avoid the "free 99" trap where people expect quality for free and then burnout occurs.
Master Your Inner Voice
- The loudest inner voice dictates your mindset, whether positive or negative.
- Feeding yourself positive, truthful thoughts drives confidence and success.