Could the discipline you’ve been chasing be actually leading you away from success? Today I’m hosting my friend, mentor, and co-author Craig Ballantyne to explore his new book, The Dark Side of Discipline. We unpack why the world’s obsession with extreme discipline—cold plunges, 4 AM wake-ups, and relentless routines—can sometimes do more harm than good.

Craig shares powerful insights on how to identify your level 10 problems—the challenges that truly matter—and solve them by putting in a level 10 effort. We discuss why discipline isn’t one-size-fits-all, how the environment shapes your habits, and why your social circle is the ultimate predictor of success.

Craig also breaks down his effortless discipline system, showing you how to reprogram your habits without relying on willpower. So, if you’ve ever felt like you’re doing “all the right things” but still aren’t seeing the results you want, this episode is for you. Tune in now for the strategies you need to make real, lasting changes.