Hiring BDRs isn’t hard. But hiring great BDRs?

Now that’s a whole different game.

It’s a crucial process that can make or break your sales pipeline. In this episode, 6sense’s very own Head of Sales Development Transformation, Ernest Owusu shares how he recruits top talent and builds a team that consistently delivers.

Ernest also discusses how AI is transforming team efficiency through the automation of routine tasks and enhanced personalization. He offers valuable career advice for aspiring BDRs looking to stand out from a crowded job market.

In this episode, you’ll learn:

• The essential traits of top-performing BDRs
• How to tailor your BDR leadership needs based on organizational maturity
• Strategies for integrating AI effectively into your BDR team's workflow

Jump into the conversation:

(00:00) Introducing Ernest Owusu

(05:09) Characteristics of high-performing BDRs

(09:50) Ernest’s hiring mantra

(13:45) Should BDRs be in marketing or sales?

(15:31) Using AI to improve BDR efficiency

(21:32) For job seekers: treat your interview like a BDR role