In this episode, we speak with Co-founder and CEO Alex Holub of  Vidora, about how AI can be put to work to improve marketing results. Holub touches on the resources needed—time, money, in-house or outside expertise, calibration, and data— in order to leverage AI in a realistic way. It's safe to say that today, some businesses are not yet set up to be leveraging AI, while others should be seriously considering taking the leap to using machine learning. Holub draws some firm lines as to what kinds of businesses are primed to take advantage of AI, and what it takes to flip the switch and make AI a useful and inspired revenue driver in the marketing domain.