CX Today

How AI Is Revolutionizing Modern Contact Centers

5 snips
Nov 5, 2025
Emmanuel Doubinsky, Product Director at Scorebuddy and expert in AI-driven contact center solutions, chats with Rhys Fisher about the transformative power of AI. They explore how GenAI bots handle routine tasks, freeing agents for more complex issues, and the revolutionary role of AI in quality assurance. Emmanuel emphasizes the necessity of robust data security practices for cloud contact centers and discusses the pressing issue of agent burnout, offering insights on how AI can support rather than overwhelm teams. Finally, he champions AI as a catalyst for innovation in organizations.
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INSIGHT

AI Reshapes Frontline And QA

  • GenAI bots handle simple tasks and free agents for complex work.
  • AI lets QA analyze far more interactions and surface real coaching opportunities.
INSIGHT

Treat Bots Like Agents For QA

  • As bots become more human-like they require the same QA rigour as agents.
  • Teams now apply human scorecards to bot interactions beyond simple deflection metrics.
ADVICE

Prove Security With Certification And Transparency

  • Obtain accredited IT security certification and accept customer audits.
  • Run models in private infrastructure and commit not to train on client data.
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