How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire

[00:13] An Introduction to Lori Harder.

[01:00] Lori’s career and background. How growing up in a small religious community led her to realize that environment is stronger than willpower.

[03:53] Lori’s background in the fitness world and how her desire to help people change led her to personal development.

[05:52] How LitePink came about: How she wanted to help women connect with each other and create meaningful experiences.

[08:13] How Lori raised $2 million, completely female funded.

[08:31] The process of creating an “obsession-worthy” product.

[10:19] How LitePink works and makes money: Selling direct to consumer, cutting out the distributor, going the e-commerce route, and using their investors’ own platforms.

[12:49] The value of smaller influencers with smaller audiences.

[14:08] Insight into LitePink’s strategy and marketing avenues.

[15:48] Lori discusses her new podcast: Girlfriends in Business.

[18:22] Lori’s role in hosting retreats and masterminds, and how she is shifting her career under the LitePink umbrella.

[19:28] How Lori’s team is structured and why she has contracted a marketing company instead of hiring in-house.

[21:45] Importance of explaining your communication style, and being clear about your needs in business.

[22:45] Mistakes to avoid when working with a partner or spouse.

[26:57] The best business advice Lori can give: to have a specific conversation about how to communicate.

[28:36] Lori’s take on peer groups / Masterminds: They are the fastest ways to accelerate your business trajectory.

[32:02] Lori’s favorite book and business tool.