The Nonprofit Podcast Ep 160| How Email Automation Drives Giving - Chris Barlow
Is your email strategy helping you raise funds, or just filling inboxes?
Jena sits down with Chris Barlow of Beeline Marketing to unpack how email automation can transform how nonprofits engage supporters.
We’re talking:
✔ How to set up effective welcome sequences
✔ Using segmentation to send the right message at the right time
✔ Cleaning your list without losing future donors
✔ Why automation doesn’t mean losing the personal touch
✔ And yes... why you might want to rethink that monthly newsletter
Whether you're managing a small list or thousands of contacts, this episode gives you practical steps to turn passive subscribers into active donors, without overwhelming your team or your audience.
Plus, hear how weekly emails (done right) boosted donor retention by 47% for one nonprofit!
Connect with Chris Barlow: yourbeeline.com and try the Beeline GPT for a free custom marketing resource built just for you!
Chapters
00:00 Transforming Email Engagement for Nonprofits
02:56 The Power of Email Automation
06:10 Rethinking Newsletters: A New Approach
08:59 Segmentation and Personalization Strategies
12:11 Common Pitfalls in Email Automation
14:59 Getting Started with Email Automation
17:50 Building a Meaningful Connection with Donors
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