Record Super Bowl Viewership Trends

The Super Bowl achieved a record-setting viewership of 127.7 million, despite a lopsided game where the Eagles were leading 34-0 at one point. The highest ratings were noted during halftime, coinciding with Kendrick Lamar's performance, and many speculated that the audience stayed engaged due to the plethora of storylines and narratives surrounding the game. Notably, streaming platform Tubi significantly exceeded expectations with around 13 to 15 million viewers tuning in for the game, highlighting the increasing role of alternative streaming services in viewing trends. The growth in viewership from previous years can also be attributed to the broader accessibility provided by platforms like Tubi, making it easy for audiences who may not traditionally watch sports to engage.