The Sports Media Podcast ESPN’s Brian Windhorst, Overtime’s Dan Porter, putting a bow on Super Bowl LIX and a Daytona 500 preview
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Feb 13, 2025 
Brian Windhorst, an NBA insider from ESPN known for his sharp analysis, dives into the Super Bowl's record-breaking viewership and the upcoming All-Star Weekend. Dan Porter, Co-founder of Overtime, shares insights on engaging Gen Z in sports media, highlighting innovation and social media strategies. Adam Stern, motorsports reporter, sets the scene for the Daytona 500 and discusses future challenges for broadcasting in motorsports. Together, they explore the evolving landscape of sports media and fan engagement.
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Record-Breaking Viewership
- Fox's Super Bowl LVII viewership broke records despite a lopsided game.
- The unexpected success of Tubi, plus increased out-of-home viewership, contributed to this.
Tubi's Appeal
- Molly Cahillane's younger brother, a frequent mooch for her YouTube TV login, watched the Super Bowl on Tubi.
- This highlights the appeal of free streaming options like Tubi, especially for younger audiences.
Shocking Trade
- The Kyrie Irving trade was shocking, even for seasoned NBA reporters like Brian Windhorst.
- The lack of market exploration and the Mavericks' failure to maximize their return were particularly surprising.