Toolbox for the Trades De-Seasonalizing Your Business for Stability and Profit
John Conway, COO at Redwood Services in Memphis, shares his blueprint for de-seasonalizing your business for year-round stability and growth. Drawing on his experience as a former contractor and Nexstar coach, John details how to mitigate slow seasons by strategically adjusting marketing spend, adding complementary year-round trades (like plumbing), and aggressively nurturing your maintenance base. He also reveals the powerful 350:1 KPI for a healthy agreement base and explains how consistent training during slow times is critical for long-term people retention, which he calls the biggest growth challenge after conquering seasonality.
Join us as we discuss:
[4:44] A private equity firm that comes alongside your business as a partner
[9:12] The biggest risk factors of owning a purely seasonal trades business
[17:56] Benchmarking KPIs for a strong customer membership base
[23:14] Why marketing needs to be top-of-mind for contractors year-round
Check out these resources we mentioned during the podcast:
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