Mike Samuels

Mike Samuels discusses the importance of writing in the era of video and social media. They emphasize the need for structure and planning in creating video content. They explore the power of storytelling in personal branding and adding unique spins to stories. They talk about exploring trends and putting a spin on them. They reflect on Mike Safani, John Goodman, and the fitness industry. They discuss adapting to marketplace sophistication and acquiring clients in person versus online.