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The PT Project Podcast
Mike Samuels
Aug 31, 2023
Mike Samuels discusses the importance of writing in the era of video and social media. They emphasize the need for structure and planning in creating video content. They explore the power of storytelling in personal branding and adding unique spins to stories. They talk about exploring trends and putting a spin on them. They reflect on Mike Safani, John Goodman, and the fitness industry. They discuss adapting to marketplace sophistication and acquiring clients in person versus online.
58:26
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Quick takeaways
- Writing still plays a crucial role in capturing attention, compelling action, and communicating messages effectively in a video-dominated world.
- Niche marketing enables businesses to stand out, demonstrate expertise, and connect with customers on a deeper level, increasing the chances of conversion and success.
Deep dives
The importance of writing in the era of video
In this podcast episode, Mike Samuels discusses the continued importance of writing in a world dominated by video content. While social media and platforms like YouTube have shifted the way we consume media, writing still plays a crucial role in capturing attention, compelling action, and communicating messages effectively. Writing can provide a personal touch, convey emotions, and tell stories that resonate with audiences, making it a valuable skill for any business or individual.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode