In this episode of The GTM Pack podcast, we interview Brendan Short, Co-Founder & CEO at Groundswell based in Austin, Tx.
In this conversation we dig into topics such as:
💡 What is the founder experience is like?
💡 What is product-led sales and what should sales leaders know about leveraging it?
💡 What does customer development look like and how can a founder launch this type of program?
💡 What are some GTM tactics for when you are launching a startup from zero?
💡 What is GenerativeAI it and how will it impact B2B sales?
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