The My Wife Quit Her Job Podcast With Steve Chou 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar
Sep 24, 2025
In this engaging discussion, Norm Farrar, a seasoned e-commerce expert, shares insights on thriving in the Amazon marketplace. He discusses why many sellers will struggle in 2025 and what top earners are doing to adapt. Norm emphasizes building strong brands that command higher prices and tapping into niche markets. He also highlights effective community-building strategies using platforms like WhatsApp and newsletters, demonstrating how to engage members and drive sales without discounts.
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Ditch Old Amazon Listing Tactics
- Avoid outdated Amazon tactics like long keyword-stuffed titles and poor bullets that break compliance.
- Update listings and marketing to current best practices to prevent crashes on Amazon.
Family Factory Origin Story
- Norm's family built a foam manufacturing business starting from his mother's observation about yellowing cosmetic foam.
- That small idea scaled into factories in Taiwan and China and multiple product lines including wooden stamps.
Be Recognizable To Build Relationships
- Norm grew a public persona by adopting a unique look (a beard) to be memorable at events.
- He attended many conferences to learn, network, and get recognized by other speakers.