Masters of Scale Rapid Response: On the ground in Ukraine w/Mercy Corps’ Tjada D'Oyen McKenna
Mar 10, 2022
Tjada D'Oyen McKenna, CEO of Mercy Corps, has extensive experience in international aid and is currently on the front lines in Ukraine. She discusses the proactive measures taken by Mercy Corps to support refugees by deploying food, cash, and social services. Tjada emphasizes the shift to mobile money for aid delivery, the impact on global food security, and the importance of addressing humanitarian needs in neglected areas. Her insights also highlight the need for flexible funding and the balance between immediate aid and long-term recovery efforts.
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Early Crisis Response
- Prioritize providing cash assistance to refugees for immediate needs and local economy support.
- Offer psychosocial support, especially for women and children separated from families.
Harrowing Escapes
- A woman fleeing Kyiv to Romania forgot what day it was and left her pregnant sister behind.
- Another woman couldn't get chemotherapy because health clinics were closed.
Smart Aid
- Mercy Corps leverages past experience and local relationships for smarter aid distribution.
- Prioritizing cash over goods empowers refugees and stimulates local economies.