#65 Unlocking Fuel Efficiency – Rob Mortimer on Reforming Combustion with Data & AI

Most people think they understand fuel. Rob Mortimer says they don’t.

In this episode, I speak with Rob Mortimer about how reforming the molecular structure of fossil fuels can significantly improve combustion efficiency, reduce emissions, and unlock the actual power engines are capable of.

With Fuelre4m’s additive Re4mx, energy conversion can increase from 75% to up to 93%—without changing the fuel itself. Rob shares how his background in telecoms gave him a precision mindset, and why Dubai turned out to be the right place for fuel innovation powered by AI, data, and carbon verification.

We cover:
– Why “rated engine power” is a misleading industry metric
– The chemistry and logic behind fuel reforming
– How misconceptions about torque meters distort power data– What makes a fuel innovation verifiable, scalable, and strategic
– The future of emissions monitoring, carbon markets, and onboard diagnostics

A sharp, clear conversation on technology, combustion, and the hidden dimension of maritime performance.

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