Product Agility Davide Colla: Talk in Ten: Surviving Creativity When AI Feels Like Competition - Productized 2025 TalkInTen
Nov 7, 2025
Davide Colla, a Milan-based Creative Director, shares his insightful journey navigating the emotional landscape of AI in creative work. He candidly discusses the shift from excitement to feeling threatened by AI's capabilities. Davide emphasizes the importance of vulnerability in his talks, revealing how sharing his personal journey resonates with audiences. He offers practical advice on collaborating with AI, distinguishing between its playful use and professional implications, and addresses the commercial challenges creatives face in an AI-driven world.
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Personal Crisis With AI
- Davide felt personally threatened as AI progressed from novelty to replacing parts of his work.
- He framed his talk around surviving that emotional journey and sharing personal vulnerability on stage.
Vulnerability Divides and Connects
- Audiences reacted variably to Davide's vulnerable onstage sharing; many related while some found it strange.
- He observes vulnerability can polarize but often connects with people experiencing similar feelings.
Early Play With Image AI
- Davide started experimenting with image-generation AI and produced imperfect, surreal results but found the process exciting.
- Early outputs had obvious flaws (extra fingers, limbs) but revealed potential for creating images from scratch.