Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING
Oct 23, 2024
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Insights on annoying but effective marketing tactics dominate the discussion, including persistent LinkedIn messaging and unsolicited meeting invites. The effectiveness of tailored offers based on user behavior is explored, revealing surprising engagement strategies. Listeners are also treated to humorous thoughts on reality TV shows, with the hosts weighing the pros and cons of joining series like 'Survivor'. Plus, there's a special promotion for an email platform that promises to enhance marketing efforts.
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Quick takeaways
Utilizing repetitive direct messages on LinkedIn can significantly increase engagement rates, highlighting the effectiveness of curiosity-driven outreach.
Sending unsolicited meeting invites can raise acceptance rates by creating urgency, showcasing innovative strategies for gaining responses from unresponsive leads.
Deep dives
The Effectiveness of Annoying Tactics on LinkedIn
A discussion highlights the growing trend of repetitive direct messages on LinkedIn, where users receive initial promotional messages followed by a reminder inquiry. This approach, while perceived as annoying, has shown a significant increase in engagement, with research indicating that the second message can boost reply rates by over 50%. The tactic capitalizes on curiosity, prompting recipients to reconsider the initial message they may have ignored. Marketers are encouraged to be aware of such strategies, as their increasing prevalence suggests they will become more common in the future.
Meeting Invites as a Successful Engagement Tool
Another effective but irritating strategy discussed involves sending unsolicited meeting invites to potential clients who have been unresponsive to emails. Instead of sending another email, a direct calendar invite leads to higher acceptance rates, with data showing a 35% increase in successful responses. This technique forces recipients to acknowledge the invite to manage their schedule, creating a sense of urgency for them to respond. The practice highlights the value of innovative approaches that may initially feel uncomfortable but can deliver substantial results.
Curated Offers Based on User Activity
The podcast also emphasizes the effectiveness of sending curated offers tailored to user activity, which significantly boosts engagement rates for both consumer and business marketing. By analyzing user behavior, companies can send personalized emails, presenting offers relevant to items or services users have previously engaged with, leading to over 30% higher click-through rates. This targeted approach enhances the recipient's experience, making them feel recognized rather than just another number on a mailing list. While there may be concerns about privacy, transparent communication about why the offers are being sent can lead to improved customer sentiment and response.
In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.
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