Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING

Oct 23, 2024
Insights on annoying but effective marketing tactics dominate the discussion, including persistent LinkedIn messaging and unsolicited meeting invites. The effectiveness of tailored offers based on user behavior is explored, revealing surprising engagement strategies. Listeners are also treated to humorous thoughts on reality TV shows, with the hosts weighing the pros and cons of joining series like 'Survivor'. Plus, there's a special promotion for an email platform that promises to enhance marketing efforts.
12:50

Podcast summary created with Snipd AI

Quick takeaways

  • Utilizing repetitive direct messages on LinkedIn can significantly increase engagement rates, highlighting the effectiveness of curiosity-driven outreach.
  • Sending unsolicited meeting invites can raise acceptance rates by creating urgency, showcasing innovative strategies for gaining responses from unresponsive leads.

Deep dives

The Effectiveness of Annoying Tactics on LinkedIn

A discussion highlights the growing trend of repetitive direct messages on LinkedIn, where users receive initial promotional messages followed by a reminder inquiry. This approach, while perceived as annoying, has shown a significant increase in engagement, with research indicating that the second message can boost reply rates by over 50%. The tactic capitalizes on curiosity, prompting recipients to reconsider the initial message they may have ignored. Marketers are encouraged to be aware of such strategies, as their increasing prevalence suggests they will become more common in the future.

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