In today's episode of Category Visionaries, we speak with Brandon Schulz, CEO and Co-Founder of Violet, an e-commerce technology company that's raised $14 Million in funding.
Topics Discussed:
- Brandon’s career background in social commerce and e-commerce businesses, and finding his calling in entrepreneurship
- Why so many social commerce team struggle to establish an integrated infrastructure for large numbers of companies selling on a single platform
- Violet’s vested interest in making their customers make more money, and how their pricing policy reflects this reality
- How overpromising often ends up compromising the category creation process in the minds of customers
- Finding product market fit, and the four-year slog towards finally making a commercial breakthrough
Category Visionaries