The Game with Alex Hormozi 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover innovative strategies for lifetime discounts and continuity offers. Learn how urgency and scarcity can drive customer retention. Alex shares effective structuring tips to maintain profitability while utilizing upsells. Real-life examples illustrate the power of discounts in various sectors. Explore the psychology behind pricing and commitment, with practical advice on overcoming customer churn. Key insights emphasize the importance of value delivery and maintaining margins for success.
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Founding Member Trick Packed Grand Openings
- Alex describes learning a “founding member” lifetime discount trick from an opener who demanded 400+ recurring members before opening a location.
- They used a 14-day trial into a lifetime discounted membership to fill openings and drive long-term retention.
Make Lifetime Discounts Time-Bound And Urgent
- Offer a lifetime discount that lasts only while customers stay on recurring payments to incentivize immediate sign-up and long-term retention.
- Boost appeal with urgency, scarcity, and believable reasons like a grand opening or limited spots.
Always Preserve Margins When Discounting
- Only use lifetime discounts if you actually charge a higher retail price afterward so the discount is real and sustainable.
- Ensure every discounted sale still yields a healthy profit after the reduced rate.
