How to Destroy Your Gym (or Save It) Through Sales in the COVID Crisis

If you've been watching your leads plummet during COVID-19, you're not alone. Certified Two-Brain mentor and sales expert Jeff Burlingame says it's normal right now to see a conversion rate of 25 percent or less.

But that doesn't mean you can't sell.

Here, Jeff shares what's working and what's not when it comes to sales during the coronavirus crisis. You'll get inside the mind of the consumer and learn how to use affinity marketing, social media and the Help First philosophy to close more sales now and during upcoming periods of transition.

Links:

COVID-19 Resources
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

mike@twobrainmedia.com

Timeline:

2:21 – The state of sales during COVID-19.

6:43 – The consumer mindset.

9:12 – Focus on warm traffic.

14:38 – How to ask your members for help.

23:15 – No fire sales.

29:39 – How to get five new clients in three minutes.

34:28 – Lead with value.

40:53 – How to use Facebook groups to establish trust and authority.

43:02 – Adapting the No-Sweat Intro process for times of transition.