The Dentalpreneur Podcast w/ Dr. Mark Costes 2314: Getting Paid in the Age of AI: Back Office Automation from Silicon Valley Pt. 1
Aug 18, 2025
Steijn Pelle, co-founder and CEO of Lassie and a former scaling expert for Robinhood and Coinbase, shares his journey from the Netherlands to Silicon Valley. He discusses how AI can revolutionize dental administration, particularly in tackling the complexities of revenue cycle management. Steijn highlights his hands-on experience working in a dental practice to address real-world challenges. He believes there's immense potential for innovation in this niche industry, making the case for embracing tech to streamline operations and enhance efficiency.
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From Netherlands To Silicon Valley
- Steijn moved from the Netherlands to Silicon Valley in his mid-20s to pursue entrepreneurship and learn from tech companies firsthand.
- He worked at Coinbase and Robinhood to gain product and growth experience before founding Lassie.
Hidden Scale In Healthcare Admin
- Healthcare administration is massively inefficient and a major hidden cost in the US healthcare system.
- Automating back-office tasks for one million practices could become a $100B+ ARR opportunity.
Worked Inside A Dental Practice
- Steijn worked nine-to-five inside a dental practice to understand daily admin tasks and pain points firsthand.
- He observed manual EOB posting, check cashing, reconciliations, appeals, and patient ledger updates done by hand.