Social Media Marketing Podcast How to Cultivate Content Creativity: A Framework for Marketers
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Jan 29, 2026 Melanie Deziel, creative systems architect and content strategist, shares a framework for cultivating creativity by separating idea generation and evaluation. She explores psychological safety, when to use divergent versus convergent thinking, how AI frees creative brainspace, practical idea-submission methods, and ways to sell and protect bold ideas.
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Creativity Needs Safe Space
- Creativity needs time, psychological safety, and tolerance for risk to produce breakthrough ideas.
- Businesses focused only on speed and efficiency will systematically suppress creative outcomes.
Separate Build And Refine Sessions
- Create explicit, separate phases for idea-building and idea-refinement in your workflow.
- Tell teams this is "idea time" with no critique, then schedule a later refinement session for feasibility.
Give Ideas A Single Home
- Implement a consistent submission method (form, board, doc) so ideas land in one place.
- Choose the delivery method that fits your team's size and culture and enforce it as the single source of truth.
