Advice Line: How To Generate Consistent Leads As A New Firm (David Edmisten)
Dec 11, 2024
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David Edmisten, a financial advisor from Next Phase Financial Planning in Prescott, Arizona, explores how to generate consistent leads for his new firm. He discusses the challenges faced by new advisors in securing clients and dives into the effectiveness of local versus national marketing. The conversation highlights the power of community engagement, local SEO, and educational presentations. Edmisten seeks actionable strategies to convert seminar attendees into prospects and optimize outreach efforts, emphasizing the importance of patience and a focused approach in building a successful practice.
Focusing on local marketing efforts can yield better results for new financial advisory firms in small communities like Prescott.
Enhancing in-person presentation strategies by refining call-to-action techniques can significantly improve lead conversion rates from seminar attendees.
Deep dives
Strategies for Generating Consistent Leads
David Edmiston from Next Phase Financial Planning in Prescott, Arizona, addresses the challenge of consistently generating leads for his new firm. Despite receiving around 450 visitors monthly to his website and having a decent email open rate of 60% from 67 subscribers, the conversion into leads remains inconsistent. Key discussion points included the effectiveness of utilizing existing platforms such as NAPFA’s 'Find an Advisor' for clientele acquisition and exploring options like WealthTender to reach qualified leads. The conversation emphasized the need for a targeted approach to increase the number of new email subscribers and broaden the client base.
The Importance of Local Market Understanding
Understanding the local market dynamics in Prescott is emphasized as David considers his ideal client demographics. The conversation highlighted the necessity of determining the number of potential clients in a small community and how unique his offerings are compared to existing advisors. It was suggested that focusing on local client acquisition might be more effective than pursuing broader, national marketing strategies. The guests encouraged David to leverage his local presence by engaging in community events and networking with local professionals to build relationships and gain referrals.
Leveraging In-Person Presentations
In-person presentations are identified as a valuable marketing strategy for David, who already conducts classes at a local community college focusing on saving on taxes and retirement. The discussion aimed at refining his approach to these presentations by enhancing call-to-action strategies and resource sharing. Suggestions included using targeted resource materials related to his topics for follow-up, which could help capture email leads. By revisiting and optimizing his presentation structure and content, David could better convert attendees into potential clients.
Balancing Digital and Traditional Marketing
A critical assessment of David's marketing efforts revealed a need to balance digital strategies, such as SEO, with more traditional, grassroots marketing techniques. While digital marketing has its place, the conversation noted that focusing resources on local presentations may yield faster results in a small community setting. The importance of gradually investing in digital ads after establishing successful local strategies was also highlighted. By committing time to local marketing efforts and selectively utilizing digital platforms, David could create a more effective marketing approach tailored to his immediate environment.
Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone.
In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consistently generate leads as a new firm. We dive deep into David's current marketing efforts and provide actionable advice on how to focus his strategy for better results.
Key questions we answer include:
► Should I focus on local or national marketing efforts?
► How can I maximize the impact of my community college presentations?
► What's the best way to convert seminar attendees into prospects?
Whether you're a new advisor or looking to refine your marketing strategy, this episode offers valuable insights on how to generate more qualified leads and grow your practice. We discuss the pros and cons of various marketing channels and provide practical tips for improving conversion rates from in-person events.
Tune in to learn how to streamline your marketing efforts and attract more of your ideal clients.