

Advice Line: How To Generate Consistent Leads As A New Firm (David Edmisten)
10 snips Dec 11, 2024
David Edmisten, a financial advisor from Next Phase Financial Planning in Prescott, Arizona, explores how to generate consistent leads for his new firm. He discusses the challenges faced by new advisors in securing clients and dives into the effectiveness of local versus national marketing. The conversation highlights the power of community engagement, local SEO, and educational presentations. Edmisten seeks actionable strategies to convert seminar attendees into prospects and optimize outreach efforts, emphasizing the importance of patience and a focused approach in building a successful practice.
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Local Focus for Short Runway
- Assess your market size and runway to choose the right marketing approach.
- Prioritize local marketing if your runway is short and your local market is viable.
Organic vs. Other Site Visitors
- Site visitors from social media and email blasts differ from organic search traffic.
- Distinguishing between these traffic sources is crucial for evaluating SEO effectiveness.
Leverage Local Community
- Focus on local marketing efforts in a tight-knit community to stand out.
- Leverage local presentations and networking as a quicker path to growth.