Advisor Marketing Made Simple
Advice Line: How To Generate Consistent Leads As A New Firm (David Edmisten)
Dec 11, 2024
David Edmisten, a financial advisor from Next Phase Financial Planning in Prescott, Arizona, explores how to generate consistent leads for his new firm. He discusses the challenges faced by new advisors in securing clients and dives into the effectiveness of local versus national marketing. The conversation highlights the power of community engagement, local SEO, and educational presentations. Edmisten seeks actionable strategies to convert seminar attendees into prospects and optimize outreach efforts, emphasizing the importance of patience and a focused approach in building a successful practice.
34:51
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Quick takeaways
- Focusing on local marketing efforts can yield better results for new financial advisory firms in small communities like Prescott.
- Enhancing in-person presentation strategies by refining call-to-action techniques can significantly improve lead conversion rates from seminar attendees.
Deep dives
Strategies for Generating Consistent Leads
David Edmiston from Next Phase Financial Planning in Prescott, Arizona, addresses the challenge of consistently generating leads for his new firm. Despite receiving around 450 visitors monthly to his website and having a decent email open rate of 60% from 67 subscribers, the conversion into leads remains inconsistent. Key discussion points included the effectiveness of utilizing existing platforms such as NAPFA’s 'Find an Advisor' for clientele acquisition and exploring options like WealthTender to reach qualified leads. The conversation emphasized the need for a targeted approach to increase the number of new email subscribers and broaden the client base.
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