Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways: Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses. Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate. QA is critical, but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly. Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden. Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.