Earn Your Happy

583. Build an influential brand - with Rory Vaden

Aug 31, 2020
Guest Rory Vaden, known for scaling a sales coaching business up to 8 figures and building his personal brand, shares steps to find your message, discover passion, and make money. Topics include overcoming challenges in becoming a personal brand, finding unique strengths, and different ways to monetize. They also discuss embracing difficult moments, building an influential brand on social media, and using a community text number to connect with the audience directly.
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ANECDOTE

Rory's Business Pivot Story

  • Rory Vaden and his wife built an eight-figure sales coaching business over 12 years.
  • After exiting, Rory was invited by Lewis Howes to help with personal branding, launching a new business phase.
INSIGHT

Focus Breaks Brand Noise

  • The biggest obstacle in personal branding is lack of focus amidst noise and competing interests.
  • Breaking through requires becoming known for one specific topic or problem you solve.
ADVICE

Find Brand Focus with Questions

  • Brainstorm answers to 'What problem do I solve?' and 'What am I passionate about?' to find your unique brand focus.
  • Uncovering your thematic overlap between these questions reveals your authentic brand message.
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