The Joe Pomp Show
#206 How Travis And Jason Kelce Created The #1 Podcast In Sports
Sep 15, 2023
Discover how NFL players Jason and Travis Kelce created the top sports podcast 'New Heights', delving into the podcast's origins, financial success, viral marketing, athlete-hosted podcasts trend, and more. Explore the rise of athlete-driven podcasts like Pat McAfee and JJ Redick, and learn about their strategies for building fan bases and securing media deals.
18:32
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Quick takeaways
- Athletes are using podcasts to build media assets for the future and engage with their audience effectively.
- Utilizing social media for podcast distribution significantly boosts reach and drives success in the podcasting industry.
Deep dives
The Rise of Athlete-Hosted Podcasts
Athletes are capitalizing on podcasting to engage with their audience and establish media assets for their future. Despite some poorly executed athlete podcast attempts, successful models like 'New Heights with Jason and Travis Kelsey' are setting standards. Athletes are leveraging their unique insights and storytelling to create compelling content, attracting audiences and building their brand.
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