Athlete-Driven Podcasts: Building Fan Bases and Media Deals

New Heights with Jason and Travis Kelce is in its second season and is already off to a hot start. The NFL podcast has topped the sports charts for more than a year, and the Kelce brothers are building a legitimate media business for retirement. So today’s podcast will examine the podcast’s origins, the money behind a top sports podcast, the company that makes them go viral, the rise of athlete-hosted podcasts, and more.

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