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Work Less, Earn More

Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox

Jul 30, 2024
40:22

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.


Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.


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