Alloy Personal Training Business The Truth About Fitness Franchising No One Tells You
In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.
Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019.
He opens up about the challenges of transitioning from licensing to franchising, how leadership and data drive success, and the critical role strength training plays in adult longevity and well-being.
He also talks about franchise scalability, team-building, and the rising demand for strength-based fitness as a counterbalance to aging and modern stress. Tune in!
Key Takeaways
Intro (00:00)
Transition to small group training (04:53)
Scaling and licensing (11:28)
Franchising and global expansion (13:22)
Impact of Alloy Personal Training (29:11)
How Rick stays grounded while scaling rapidly (39:46)
Additional Resources:
- Learn About The Alloy Franchise Opportunity
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