Treat Your Business 131 Visibility is Currency: How to Stay Top of Mind in Your Clinic
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Welcome đ
Hello, itâs Katie Bell here, and Iâm thrilled to welcome you back to another episode of The Treat Your Business Podcast. Today, Iâm diving into a topic that could completely transform your clinicâs growth: Visibility. In this noisy world, itâs not enough to be seen just seven times. It could take 20 or even 30 touch points before a client takes action. Letâs explore how to stay top of mind and top of the market.
Episode Summary đ
In this episode, I share real-world examples, powerful strategies, and the essential mindset shifts youâll need to ensure your clinic stands out. I talk about why being consistently visible is the secret to generating a steady flow of leads, and I reveal the pitfalls of relying on random acts of marketing or just word of mouth. I also open up about my own experiences, including a website crisis and how a multilayered visibility strategy saved the day. Plus, I give you a sneak peek into our live strategy days and explain why tracking what works is key. Visibility really is currency.
Key Takeaways đď¸
- Consistency is everything. Random acts of marketing waste time and money.
- It now takes far more than seven touch points for clients to take action. Aim for 20 or 30.
- Know exactly where your ideal clients spend time and how to reach them.
- Offline marketing matters just as much as digital. Donât put all your eggs in one basket.
- Track every lead and measure whatâs actually working for your clinic.
- Your messaging must connect with what your clients are thinking. Focus on their problems, not just your solutions.
- Visibility comes in many forms: events, talks, joint ventures, referrals, and more.
- Protect your time so you can focus on being visible, not just busy.
- Donât be afraid to fail or try new things. The key is to keep showing up.
Resources & Links đ
- Register for my exclusive live webinar with HR specialists from Peninsula, âEmployed vs Self-Employed: What Clinic Owners Must Knowâ on Wednesday 26th June, 12:00â13:30. This is a live-only event, so make sure you secure your spot now.
Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations a
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Learn more at mbstmedical.co.uk.
Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Resources & Links
Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026
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